You’re the boss—but it feels like the business is running you.


Hi, I’m Lindsay White—People Strategist & Leadership Coach for female founders.

I help you reclaim your leadership, align your team, and build a business where everyone belongs (yes, including you).

HI! I'M LINDSAY WHITE.

HI! I'M LINDSAY WHITE.

You’re brilliant. You’ve built something big.
But now?

You’re burned out, your team’s off track, and you’re wondering if you’ll ever take a vacation again.

Sound familiar?

If you're anything like the amazing women I work with, you've built a business that looks successful…but behind the scenes? You’re fried.

  • Your team’s dropping balls.

  • You’re carrying way too much.

  • Your Sundays are swallowed by Slack notifications and staff headaches.

  • And you're this close to burning your business to the ground.

I see you.

You didn’t sign up for this.

You started your business to create freedom — for yourself, your family, and your future.

But now, it feels like you’ve got 10 jobs and no one who truly gets it. This is the part where most founders spiral. But not you—because you’re here

Every Business Deserves Three Things: 
A GREAT LEADER, AN INSPIRING CULTURE, AND A PEOPLE STRATEGY THAT BRINGS IT ALL TO LIFE!

What I do (besides coach with a little sass and a lot of heart)

I help female founders like you:

  • Lead with confidence. Even when you feel like you’re making it up as you go.

  • Build people-first strategies. So your team knows what to do, how to do it, and why it matters.

  • Create workplaces that feel like home. The kind of culture where people belong—and stay.

  • Scale without burning out. Because you deserve success and sanity.

My secret sauce?

I blend executive-level HR expertise with deep transformational coaching and a passion for helping women build businesses that are as human as they are high-performing.

Think of me as your Fractional Chief People Officer + Leadership Yoda + Culture Cheerleader.


I bring the strategy and the soul, and a little sprinkle magic.

But really, who am I?

I’m a menopause-powered, business-building badass who has spent two decades working with founders, CEOs, and leaders across North America.
I’ve seen the good, the bad, and the absolutely bonkers when it comes to leadership and team dynamics.

Now, I help small business owners build dream teams—without the drama.
No fluff. No corporate BS. Just honest guidance, real strategy, and a lot of heart.